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Marketing Manager – Brand de consumer goods
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Marketing Manager - Brand de consumer goods

We are looking for a hands-on Marketing Manager to lead marketing initiatives across digital, ecommerce, retail and brand communication for a growing consumer brand. This role combines strategic thinking, creativity and execution. We are looking for someone who can develop ideas, turn commercial objectives into marketing initiatives and take ownership of projects from concept to launch. The ideal candidate is proactive, commercially minded and comfortable using AI tools to improve the quality and efficiency of their work.

Bucuresti
Full time
On location

Cerințe

  • Relevant experience in marketing, ideally across brand, digital, ecommerce or retail marketing.
  • Experience in a consumer-facing business, preferably in FMCG, beauty, wellness, lifestyle or a related industry.
  • Strong creative thinking and the ability to develop ideas independently.
  • Excellent copywriting, communication and briefing skills.
  • A hands-on approach, with the ability to create first drafts and turn ideas into tangible deliverables.
  • Strong project management and stakeholder coordination skills.
  • Commercial awareness and an understanding of how marketing supports business objectives.
  • Familiarity with AI tools and an interest in using them in everyday work.
  • Strong attention to detail, organisation and a proactive, solution-oriented mindset.

Responsabilități

  • Marketing Campaigns: Plan and execute marketing campaigns across digital, ecommerce, retail and brand channels, ensuring consistent messaging and timely delivery.
  • Creative Development: Generate ideas for campaigns, product launches, retail activations and brand initiatives, staying up to date with consumer trends and industry developments.
  • Hands-on Execution: Develop initial drafts of marketing copy, product messaging, landing pages and campaign materials; prepare creative briefs and review deliverables to ensure high-quality execution.
  • Brand & Content: Work with design, copy, social media and influencer teams to deliver clear, engaging and consistent brand communication.
  • Product Launches: Coordinate marketing activities for new products, including positioning, messaging, product-page content, marketplace listings and campaign assets.
  • Digital & Retail Marketing: Manage website campaigns, ecommerce initiatives, promotional materials, in-store marketing and brand activations.
  • Project & Team Coordination: Manage priorities, coordinate internal teams and external partners, track progress and ensure projects are delivered to a high standard.
  • AI & Innovation: Use AI tools and modern technologies to develop ideas, streamline workflows
    and improve marketing execution.

The Role & Working Environment

  • You will report directly to the Founder/CEO and work closely with the Digital Marketing Lead, Partnerships Lead and other internal and external stakeholders.
  • This is an office-based role in Bucharest that requires autonomy, ownership and the ability to balance creative thinking with hands-on execution.

The Opportunity

Join a growing consumer brand operating across ecommerce, retail and international markets, where you can shape marketing initiatives, bring new ideas to life and make a tangible impact on the brand’s growth. We are looking for someone who takes initiative, thinks creatively and enjoys turning ideas into action. contact@recruiterone.ro

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